Creative Director | Momentum Worldwide
November 2023 - July 2025
Led creative for Kellanova commerce account, working on national tentpoles and retail media for brands like Pringles, Cheez-It, Pop-Tarts & more.
Developed shopper platforms and experiences for Coca-Cola, Sprite, NBC Sports, Hendricks gin and more.
Managed a team of 6 creatives across a multi-million dollar account.
Associate Creative Director | The Mars Agency
June 2020 - November 2023
Lead copy and developed commerce platforms for national clients including Skittles, Starburst, Snickers and Extra.
Expert in marketing for retailers including Walmart, Circle K, Dollar General, Alberstsons and more.
Lead writer for Gold Effie winning “Pet Detox” program and Reggie Award winning “We Speak Laundry”.
Senior Copywriter | The Mars Agency
September 2014 - June 2020
• Lead writer for marketing campaigns for brands including T-Mobile, Walmart Canada, ‘all Detergent, Purex, Persil & more.
• Transitioned ‘all good’ shopper campaign to national above-the-line campaign.
• Wrote broadcast TV for BJ’s Restaurants.
Senior Copywriter | Aisle Rocket Studio
April 2013 - September 2014
• In-store and digital voice of the new Maytag Man.
• Lead writer in-store for brands including Whirlpool, Amana, Gladiators GarageWorks and more.