Maytag Man

When Maytag wanted to transform their brand online, in stores and on TV—we helped define the voice that tells their story.

He's Mayhem meets the Most Interesting Man. He's confident, reassuring and has the dignity to get the job done. He'll handle the toughest household chores with a voice as midwestern as it is manly.

He's the Maytag Man. And he is the machine.